Detroit
Detroit
Every brand is unique and carries its’ own personality. We work closely with our clients to fully understand their “Brand DNA” before moving forward with development of a strategic licensing plan. Identification of target consumers, category extensions, retail/ecommerce trends, consumer demand patterns and global market factors all play roles in shaping a winning licensing strategy.
Once a strategic licensing plan is in place, we actively seek exciting brand partnerships for our clients. Systematic due diligence of potential licensing partners plays a key role in determining upfront brand fit. Every new license agreement should ultimately result in a “win-win,” where brands and partners are positioned to mutually achieve positive, long-term results.
The administrative responsibilities of managing a licensing program can be daunting for many brand owners. We help lighten the load by directly managing all administrative aspects of our clients’ licensing programs.
When new licensing partners are brought onboard, we work alongside our clients to educate partners on rules of brand engagement. Training partners on brand usage guidelines, digital assets, style guides and a 3-step, online product approval process are all examples of a disciplined approach to ensuring successful product development.
Disciplined royalty collections and financial reporting are key elements of a successful licensing program. We ensure our clients get paid accurately and on-time. We also work with world-class licensing auditors to ensure licensing partners are in full compliance with their contractual obligations.
We remain vigilant in protecting our clients from brand infringement. We frequently monitor the global marketplace to identify, report and ultimately shut down brand infringers.
Through our network of retail contacts and by leveraging retail relationships with licensing partners we work to establish successful retail programs which drive incremental revenue and positive brand impressions.